DON'T RELY ON THE "LUCK" OF THE IRISH.
DESIGNATE A SOBER DRIVER.
Video - "Safety First"
2013 Contest Winners
The Toward Zero Deaths approach is based on the belief that even one traffic-related death on our roads is unacceptable.
TZD uses a data-driven, interdisciplinary approach that targets areas for improvement and employs proven countermeasures, integrating application of education, enforcement, engineering, and emergency medical and trauma services (the “4Es”). A combination of strategies from different focus areas is often most effective for solving a particular problem.
395 Killed on Minnesota Roads in 2012, Up 7% from 2011
In partnership with the Statewide Health Improvement Program (SHIP) and Blue Cross Blue Shield MN, we have launched a STREET SMART campaign to promote safe walking, biking and driving on our roads. The goal of the project is to grab attention of the public with 4 strong messages to foster more active, healthy lifestyles while raising awareness that safety is still the number one priority on our roads, paths and sidewalks.
To highlight the importance of the campaign to the safety of local residents and vibrancy of the community, STREET SMART images will feature some of our own "hometown families" and appear on billboards, posters, and other high-traffic areas.